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How to succeed
in a down market
The GE Sales Forum is a special oneday event designed for independent professional water treatment dealers. You’ll get valuable insight into sales and marketing programs that will help you generate more leads, increase sales, raise your selling price, and manage your dealership for success in the challenging economy we face. This custom program features guest speakers who are experts in their field and who have proven experience with successful businesses. The GE Sales Forums will be held in conjunction with GE Dealer Expo Seminars in locations that allow virtually any dealer to attend. The dates and locations for 2008 are:
•May 8 in Orlando, FL
•May 13 in Buena Park (Los Angeles), CA
•June 5 in Naperville (Chicago), IL
•June 11 in Trevose (Philadelphia), PA
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Agenda
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7:30 am |
Registration & continental breakfast |
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8:00 |
Introduction |
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8:30 |
Creating a Creating Sales Force:
Kelly Thompson, Guest Speaker
– The 6 essentials necessary to develop a sales force that
generates half it’s own business
– Proven methods to create business in a declining economy
– How to structure a winning sales organization
– Proven alternatives to advertising
– Making the most of home shows
– Staying positive in a declining economy |
Kelly Thompson is a regional sales manager and sales trainer for one of the largest
dealerships in the US. This business has flourished despite being in one of the worst
economies in the country. Kelly was a guest speaker at WQA Aquatech 2008 and has
had articles published in Water Technology™ magazine. Kelly has experience as a
teacher, stand-up comic, motivational speaker, and manager, so you’ll enjoy this valuable
presentation and leave with step-by-step methods to energize your dealership. |
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12:00 pm
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Lunch provided by GE |
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1:00 |
Liquid Soap Products: LSP Guest Speaker
– The environmental side of soap
– The future is greener with concentrates
– The simple truth about chemical softeners
– High efficiency/low flow showerheads
– LSP test kits
– Lead opportunities |
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2:30 |
Break |
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2:45 |
Consumer Financing by GE Money:
GE Money Guest Speaker
– Why you need to use financing
– How to get started
– Using promotions effectively
– How and when to present financing options
– How financing will affect your bottom line
– The GE Platinum Dealer Network AquaVantage card |
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3:45 |
The Power of GE Branding
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4:15 |
GE Platinum Dealer Network
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4:30 |
Q & A and Wrap-up
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5:00 |
Optional: Special “Demo Lite” Demonstration
– Hands-on of the Demo Lite water demonstration
– Review of techniques for a successful in-home demo |
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FREE Lunch & Door Prizes |
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• Every attendee receives a free GE Sales presentation book (Value $100).
• FREE prize drawing at every Sales Forum.
• FREE “Creating a Creative Sales Force” CD
• Tuition investment $50/person. |
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